either their DMA or their peer group within the DMA (Premium, Value, Price dependent upon the size and distribution of other market facilities) Facility Market/Peer Group Benchmarking: A single table view comparing the facility's performance for the 7 Pellucid-defined KPIs vs.Facility KPI Scorecard: A single table view of the values and comparison to Year Ago (YA) for 7 Pellucid-defined KPIs, color-coded to show positive and negative variances for each.Facility Performance Trend View: A by-month comparison graph and table of any individual month and Year-to-Date (based on the facility-provided data) period for 7 Pellucid-defined Key Performance Indicators (KPIs).Market Profile: A 5-dimensional view of the size, shape and health of the Designated Marketing Area (DMA) in which the facility resides, updated annually.
The GMRC is a web-based portal service which provides the following four types of reports: NGCOA members receive a 10% discount on the annual subscription price of Pellucid’s Golf Market Research Center (GMRC) facility performance tracking tool. Golf Industry Compensation & Benefits Report.Latest from Sports & Leisure Research Group.Golf Course Owner or Operator Membership Renewal.
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